Smiles in Orange County
The doctors at Smiles in O.C. approach each case with excitement for the opportunity to help their patients look better, be healthier, and have more self confidence.
They believe a smile can be transformative to a person's entire personality and they love being a part of that experience.
MY ROLE:
Brand Strategy
Logo Design
Brand Identity Creation
Art Direction
Print Design
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THE BRAND IDENTITY:
The Dental Design space is one where things have remained the status quo for far too long. While looking at many current dental practice designs and brand identities, I felt transported back 50 years. When the business manager or Smiles in Orange County approached me to redesign their practice logo and said he was ready for something fresh and different, I was immediately inspired.
Inspired by "glowing" smiles and tubes of toothpaste I created the hand drawn logo for Smiles in Orange County with a knockout color palette to match.
stamp
alternate logo
full logo lockup
BRAND IDENTITY APPLICATION
Applying the logo design to various other materials was fun and exciting to see as well. The bright blue stands out on any material or in any environment and really lends itself to the friendly and clean aesthetic that Smiles in Orange County is trying to achieve.
PRIMARY COLOR PALETTE
The signature color palette Smiles in Orange County uses is a bright refresh from other dental offices and companies. Smiles in O.C. wants to stand out but still feel like a trustworthy and knowledgable medical environment. They want to attract new young patients while still keeping the older and dedicated patients that have trusted their work for years.
COBALT
GEL
SCRUBS
BUBBLE
RAZOR
LATEX
BRAND VALUES
The core values of the brand that define the company’s strengths and how Smiles in O.C. behaves to achieve their vision are:
FRESH
DEDICATION
EMPOWERMENT
CLEANLINESS
BOLD
TRUST
