SkinCeuticals | L'Oreal
THE BRAND PROMISE
SkinCeuticals is a medical, professional, and premium brand. Our mission is to improve skin health. Dedicated to this purpose we make one simple promise–provide advanced skincare backed by science.
VISUAL IDENTITY
This promise is delivered through every piece of communication, every point of contact with the customer, and every product we sell. Our position is to develop products based on relevant science — not trends. As we evolve, progress, innovate, and grow, we must remember to stay true to our promise.
MY ROLE:
Brand Element Design
Four NEW product launches and Product Asset Development
Email Design
Landing Page Design
Social Media Brand Strategy + Design
Packaging Design
Marketing Design
Internal Communication Design
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MARKETING COLLATERAL DESIGN
SkinCeuticals offers a variety of printed marketing material including brand and product information, as well as launch and promotional collateral. In addition to printed pieces, there are also digital, motion graphic, and video marketing materials as well as merchandising and display pieces offered to enhance a variety of environments.
ALL PRODUCT LAUNCH DESIGNS INCLUDE:
Print Materials
Digital Assets
Landing Page Design
Special Promotion Packaging
SPECIFIC PRODUCT LAUNCHES + ACCOMPANYING MARKETING COLLATERAL DESIGNED:
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Metacell Renewal B3
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Phyto Corrective Gel
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Advanced Corrective Peel
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Physical Matte UV Defense
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Hydrating B5 Gel
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Triple Lipid Restore 2:4:2
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Tria Age Defying Laser
SEVEN
successfully designed
product launches over
a two year period
PRODUCT LAUNCH SHOWCASE | TRIPLE LIPID RESTORE 2:4:2
The purpose of these pieces is to expose physicians and consumers to the brand and to introduce, explain, and educate them on new products. The bigger launches will include a window visual, public relations dossier, consumer brochure, medical detailing, product sheet, homepage, and e-blasts. The number of collateral items will vary according to the launch.
pr dossier
product launch brochure
sales materials
product landing page
product eblasts + web banners
BRAND VALUES
SkinCeuticals' desired customer perceptions are:
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Clean, modern and minimalist- but not sterile
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Functional and appropriate- but not frivolous
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Promoting skin health- not trends
SkinCeuticals aims to always visually express these key descriptors in all designed pieces.
MEDICAL
EFFECTIVE
PROFESSIONAL
MODERN
INNOVATIVE
ADVANCED
Digital Design
LANDING PAGES
The SkinCeuticals homepage displays the latest product launch or promotion and should be updated accordingly. Typically, it is divided into three panels with the first having the ability to rotate different images if needed.
EMAIL BLASTS
E-blasts are used to digitally convey information about product launches, product technology, and promotions.
SOCIAL MEDIA
SkinCeuticals maintains a social media presence through branded visuals. Often portraying messages about new products, promotions, contests, events, and skin tips, social media images maintain the clean aesthetic portrayed in printed and web material.
VIDEO AND MOTION GRAPHICS
Both brand and product-specific videos are created by SkinCeuticals Marketing in order to generate excitement and educate the viewer. SkinCeuticals also develops 3-D animations on core technologies for education and training purposes.
Packaging Design
SkinCeuticals creates brand and product-specific regimen kits each year to highlight and sell product regimens to customers.
While at SkinCeuticals I created over 10 kits with unique packaging design sold in dermatologist offices and storefronts across the United States.
