Pamela Joseph
Interior Design
Pamela Joseph Design is a high-end, residential interior design studio focused on crafting inspired homes that are at once current and timeless. Their collaborative design process is distinctly tailored to each client to ensure that the home they move into is the home of their dreams.
MY ROLE:
Logo Design
Brand Identity Creation
Print Design
Website Development
Business Card
Copywriting
Photo Retouching
Social Media Content Creation
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THE BRAND IDENTITY:
In developing the brand’s art direction, I aimed to visually represent the brand's main goal which is to achieve balance while remaining timeless yet trendy, refined yet edgy and most importantly elegant yet inviting.
The minimal logo design mark which was informed by a classic interior floor plan to form the letters "P" and "J", depicts the professionalism and authenticity clients receive when working with Pamela Joseph.
stacked name variation
inverted mark
main logo
BRAND MATERIALS:
I took this initial visual concept and then applied it to the company's print elements and business materials. Pamela's business cards reflect the same geometric style of her logo by sticking with the square shape. This memorable size helps her stand out in clients memories.
COLOR PALETTE
The custom color palette created for Pamela Joseph Interior design is pulled from some of Pamela's favorite natural design material. They help give the brand the homey perception that Pamela's clients feel when they walk into one of her spaces
SHADOW
CHINCHILLA
SIDEWALK
EBONY
ALPACA
COWHIDE
CUSTOM WEBSITE DESIGN + DEVELOPMENT
My goal from the beginning was to set up a website that felt like a walking into a space designed by Pamela. Sticking with clean lines, neutral palettes and large photos of the spaces, I highlighted Pamela's aesthetically pleasing work portfolio that would hopefully attract future clients.
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I organized the portfolio "by type of room" versus the traditional "by project" in order to give visitors a broader look at all of Pamela's recent works- not force them to go through each space that may or may not be what they are looking for.
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Visitors traditionally visit Pamela's site when they are looking to redecorate a specific room and this helpful organizational style helps them narrow down quickly how Pamela can transform that specific space.
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Users can easily contact Pamela via the inquire page or visit Pamela's social feeds where they can get an even deeper look into Pamela's day to day designing.
