JR William
JR William launched in August 2017 to introduce products that Jack and Rachel always wanted and could never find. With their newborn, William, in mind, J and R sought to efficiently enhance their home with designs that would reflect their minimalist and contemporary aesthetic.
Jack's innovation and Rachel's home organization background initiated their passion for the perfect mix of form and function. With adaptability and quality as their guidelines, they set out designing solutions that are as elegant as they are versatile.
MY ROLE:
Logo Design
Brand Identity Creation
Print Design
Website Development
Business Card
Copywriting
Packaging Design
Social Media Content Creation
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THE BRAND IDENTITY:
Jack and Rachel's brand, JR William, is a new up and coming home decor shop that seeks to help organize your home objects in a funky minimalist way. While designing the logo, I also had to keep in mind that this logo would be etched into each and every acrylic product sold as a part of the line. The logo needed to be minimalist, easily readable and timeless.
complete name variation
circular mark
main logo
LOGO ETCHING
The logo is etched onto all products to ensure that the customers know they are receiving quality products with the JR William stamp of approval.
COLOR PALETTE
The custom color palette created for JR William is inspired by their first line or products and the colors they chose to create those products in. They are bold and bright and are an ode to whimsical and mid century modern design palettes.
ECRU
SANGRIA
CADILLAC
GRAPEFRUIT
MARINE
LILY PAD
PACKAGING DESIGN
JR William is a high end acrylic giftware company and their products are often given as hostess or bridal shower gifts. Their packaging needed to look very high end and also serve and a table top display in stores like Bloomingdales and boutiques across the United States. I designed a minimal, soft touch white and black signature JR William box to house each product which ensures those on the receiving end will be met with a bright surprise once the package is opened.
NEXT PROJECT
Smiles in Orange County
The doctors at Smiles in O.C. approach each case with excitement for the opportunity to help their patients look better, be healthier, and have more self confidence.
They believe a smile can be transformative to a person's entire personality and they love being a part of that experience.